Eurovision Song Contest a big winner for Dusseldorf hotels
Hotels in Düsseldorf were singing all the way to the bank in May thanks to the Eurovision Song Contest.
They rang up a staggering 330% jump in profits for the month as demand levels soared for the singing extravaganza, according to the latest HotStats survey by TRI Hospitality Consulting.
Düsseldorf fought off competition from seven other German city bids to host the event including Hamburg, Frankfurt, Munich and the capital Berlin, and the investment in securing the event paid off for the city’s hoteliers.
In addition to the grand final on May 14, Düsseldorf also hosted two semi-finals for the contest earlier in the week to extand the period of demand.
The final was watched by a crowd of 66,000 in the Esprit Arena with an estimated global audience of 115 million viewers.
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