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Mayor welcomes Comfort Suites to Atlanta

Atlanta's mayor enthusiastically lauded Choice Hotels International and successful African American investor Evens Charles for opening the new Comfort Suites hotel in the city.

“I appreciate your decision to invest in this part of town. We are really going to stand shoulder to shoulder with you to revitalizse the corridor along your doorstep,” declared Mayor Kasim Reed at the hotel’s opening reception.

At the opening, left to right: Brian Parker of Choice Hotels, Atlanta Mayor Kasim Reed, hotel investor Evens Charles and Choice Hotels’ Isaac Brown

The Comfort Suites Hotel, located at 54 Peachtree Street SW, is an innovative adaptive re-use of a historic building and features 156 suites as well as two banquet/meeting rooms.

Charles recalled that when he and his investors acquired the building it was in a “bad economy, financing was not available”, and they had a short time frame to put together a plan.

“We went to Choice Hotels and requested a non-traditional franchisee-franchisor relationship, and they stepped up to the plate, signed on the dotted line and agreed to the franchise relationship,” he reported.