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September brings out the best of hotels in Europe

September is typically a strong month of headline performance levels for hotels across the primary European hotel markets and 2012 was no exception with eight of the ten markets polled this month recording room occupancy levels in excess of 85 per cent, according to the latest HotStats survey by TRI Hospitality Consulting.

“September performance typically gives hoteliers across Europe a good opportunity to blow out the cobwebs of a long summer and hotels in London did not show any signs of an Olympic hangover. London hotels achieved a profit conversion of 52 per cent of total revenue, which was the highest in Europe,” said Jonathan Langston, managing director at TRI Hospitality Consulting.

Volume levels were particularly strong this September for hotels in Amsterdam (88 per cent), Berlin (88.1 per cent), Dublin (93.7 per cent), London (90.2 per cent), Moscow (85.5 per cent), Paris (88.3 per cent), Vienna (88 per cent) and Zurich (90.8 per cent).

Aside from room occupancy, huge average rooms rates were achieved in a number of markets with both Amsterdam (€204.09) and Zurich (€203.65) exceeding the typically stalwart London (€197.30).

But, once again, it was Paris which superseded the performance of all its peers with an achieved average room rate of €242.18, approximately 17 per cent above the 12-month rolling average for the French capital, as the city benefited from strong demand from both the corporate, conference and leisure sectors.

However, a strong ancillary spend in Zurich, which included food (€73.42), beverage (€13.91) and meeting room hire (€18.71) revenue per available room, in addition to a premium rooms revenue per available room (€184.85), enabled Switzerland’s largest city to achieve the highest TrevPAR (Total Revenue per Available Room) of all the cities polled, at €302.98, approximately 25 per cent above the 12-month rolling total.